UX · UI · PRODUCT · MOBILE
KickAI is a football-focused mobile product designed to bring matches, players, statistics, insights, and AI-powered experiences together in one place.
Football fans shouldn't need multiple apps to follow one game.
Fans often jump between score apps, news platforms, social media, and search to follow matches, check statistics, read updates, and understand what's happening, creating a fragmented and overwhelming experience.
Understanding how fans actually follow football
Before designing the product, I wanted to understand what fans check, when they check it, and why they switch between different platforms.
The Everyday Fan
Follows a few favorite clubs and leagues, checks scores regularly, and primarily wants quick updates without digging through excessive information.
The Football Enthusiast
Follows multiple leagues and players, spends more time exploring statistics and match details, and wants deeper context beyond the score.
For the initial exploration, I combined: